inside a unicorn

You've read how startups are founded. Here's what it's like to work inside one.

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Cover of Inside a Unicorn: An Honest Account of Life at an Indian Start-up by Saptarshi Prakash

a startup looks very different from the inside.

For every startup founder, there are hundreds of people who help build the company. But we rarely hear their stories.

I've spent eleven years at Housing.com, Zeta and Swiggy, experiencing the excitement, chaos, workplace politics, successes and failures that come with building startups.

Inside a Unicorn tells those stories. Not how to build a unicorn, but what it's like to help build one.

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Line illustration of an office: a young employee at a desk with a laptop while a woman serves him tea

hi, I'm Saptarshi Prakash.

I'm a designer, content creator, and currently Head of Design at Swiggy.

I've spent over a decade working at Indian startups, building products, leading teams, and making more than my fair share of mistakes along the way.

Inside a Unicorn is my first book, and an attempt to tell some of the stories I've collected over these years.

Black and white portrait of Saptarshi Prakash sitting on the floor

curious about life
inside a unicorn?

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